Hi there! Choosing the right primer can feel like a makeup game-changer—but is the splurge-worthy option really better than the wallet-friendly find?

Grip primers have become a must-have for long-lasting makeup, and the internet has been buzzing about e.l.f.’s Power Grip as the affordable dupe for Milk’s Hydro Grip. Both have their own standout qualities, and here’s a breakdown of how they compare.

1. e.l.f. Power Grip Primer – Budget-Friendly & Super Tacky

This primer is a go-to for many thanks to its wallet-friendly price and availability. It has a noticeably sticky texture that gives makeup great grip. However, because it’s thicker and more adhesive, applying it evenly can take a little more effort. It’s important to work quickly to avoid patchiness, but once applied, it holds everything in place beautifully.

2. Milk Hydro Grip Primer – Smooth Texture & Easy Application

Milk’s version feels smoother and spreads more easily across the skin. Though it still provides tackiness to help makeup adhere, the lighter texture makes application feel more seamless and comfortable. It also offers a hydrating base that preps the skin nicely for foundation, without pulling or dragging during blending.

The Verdict? Both Are Solid Choices

Both primers contain hyaluronic acid to deliver hydration and a dewy finish. For oily, acne-prone skin types, either option works well to extend makeup wear and boost glow. Whether you prefer the high-end feel of Milk or the affordability of e.l.f., each brings something valuable to the table.

Ultimately, choosing between the two comes down to personal preference in texture and budget. Either way, you’re getting a primer that helps your makeup stay fresh for hours!